
Television Talk Show
Executive Summary
Front
Street is a topical affairs talk show that is informational,
engaging, as well as entertaining.
The show¡¯s topics cover local, state, and national current events, with a
primary focus on community interests and involvement. The lighter side of the
show spotlights regular people with extraordinary stories or talents.
The Voice Front Street was created to meet the Greater Dayton/Cincinnati
area¡¯s unmet need for a value-added program alternative. It provides a means
for the community to engage in positive dialogue about what affects them. It provides a ¡°voice¡±.
The Vision Front
Street
provides an identity in programming and promotions that audiences can relate
to. With TV trends moving toward the popularity of familiar programming and
community interests, Front Street fits those needs better than many local talk
shows.
About the Creators
Co-Host and Producer
Teri Miller Barker
Teri
Miller Barker received her Bachelor of Science degree from Wilberforce University where she majored in
Organizational Management.
Well-rounded in the media, Teri is a multi-talented personality who has
experience in television, radio and newspaper. She writes and photographs for
the Dayton Weekly News, a newspaper that serves the African American
communities of Dayton
and surrounding areas. For several years she hosted radio talk shows on WDAO
(AM 1210). Her media experience also includes deejaying,
copywriting, and producing commercials for radio (WROU-FM), and producing a
community affairs program for television (WHIO-TV). She recently produced a
documentary on anti-gun violence to help curb the senseless youth violence in
the Dayton
area. In addition to her media experience, she has taught English on grade
school and college levels.
Co-Host and Producer
Donovan Osborne
Donovan
Osborne received her Associates in Marketing and
Communications from The University of Cincinnati. She is currently
pursuing her Bachelor degree in Journalism and Public Relations at
the University of
Cincinnati. Donovan
has utilized her talents throughout all areas of the media. She is
presently employed with Cincinnati Public Radio. She formerly worked with WPFB
910 AM and 105.9 FM. Her duties include radio sales and co-hosting the On
the Street Interviews with host Tom Edwards. On the Street
is an interactive program that airs daily. It addresses current events,
hot topics for today¡¯s market and brings attention to many controversial
subject matters, such as abortion, child abuse, same sex marriages, and
legalization of gambling. Donovan is also the voice and director of 910
AM'S Community Calendar. Her previous media experience includes writing
stories, overseeing continuity and marketing for The Real Meal, an
upscale, lifestyle magazine that was distributed in the Cincinnati
and Dayton
areas. She has hosted a movie review program and free-lanced for The Cincinnati Enquirer.
Executive Producer
Emma J. O¡¯Neal
For Emma J.
O¡¯Neal, working with local and national clients to deliver messages that
convey, creatively, their campaign or their polished image is extremely
important to her. She has over 15 years of experience in media, marketing,
sales and consultancies.
Ms. O¡¯Neal began her career at Howard University¡¯s
commercial radio station, WHUR-FM. As the Promotions Director, she spearheaded
a media campaign that helped catapult the station to the #1 status in the Washington, DC
market. She went on to work for Cathy Hughes as a Promotion/Public Relations
Director at WMMJ-FM, WOL-AM and WKYS-FM, now Radio One, the largest minority
owned radio group in America.
There, she co-created the Stone Soul Picnic, an event that entertains over
75,000 people with oldies groups such as The Ohio Players and The O¡¯Jays, and community talent under her guise. Her marketing
and event planning skills were put to the test when she consulted with WRC-TV
(NBC), the #1 television station in DC. One of her most famed accomplishments
include coordinating NBC¡¯s ¡°For Your Health and Fitness Expo¡±, a 100,000+
attended event. For four years she worked as the Promotions and Marketing
Consultant. With her support, the event grew to introduce the latest in health
information to the public and provided demonstrations in healthy eating and
working out. She secured celebrities such as Denise Austin and Donna Richardson
to come and work out with the general public.
She
specializes in marketing concepts, services and products to culturally diverse
markets. Both the Kennedy
Center and Disney have
hired her to work on national plays. She is also a professional voice artist
for several clients.
Ms. O¡¯Neal
attended Howard University
and acquired her Master¡¯s of Art degree in communications from Trinity University
in Washington, D.C.
Program Description
Front Street is a thirty-minute topical affairs talk show
that incorporates on-the-spot field interviews, in-studio dialogue with local
and regional professionals, and real people segments. Teri and Donovan ask every day people
their opinions about important issues in their communities. In-studio interviews are conducted with
a diverse panel of experts who offer professional opinions and bring closure to
the topic. In the real people
segments, regular people are spotlighted for their exceptional talents or
outstanding accomplishments. Viewer mail that is relevant to the show or
current events will also be shared with the audience. Topics will address issues that are relative
to people locally as well as nationally. Some sample topics would include
headline news like Hurricane Katrina, the teen from the Indian reservation who
went on a killing rampage, Jessica Lunsford, or the recent increase in domestic
abuse/homicide experienced locally and nationally. Front Street is different from the
typical talk show program because it focuses on the opinions of every day, real
people.
Target Demographic
The targeted viewing market is Cincinnati, Dayton
and the surrounding areas. The
target audience is adults, men and women, specifically 25 – 54 years old.
Secondary audience: men and women, ages 18-49. The audience will be:
• A mature,
multicultural audience
• Working;
family oriented
• Income:
35-75K, annually
• News Watchers
• Health
Enthusiasts
• Concerned
about their financial life
• Arts
enthusiasts
The show will appeal to this group
because it will feature their opinions about local, state, national or
international events/occurences and the outstanding accomplishments of people
that could possibly be from their own neighborhoods.
Program Highlights
• Thirty-Minute Interview and Talk
Show
• Airs once weekly
• Programming
has twenty-three minutes of content and seven
minutes of advertising (fourteen thirty-second commercial
spots)
• Production launch: Spring, 2006
• Radio
segment tie-in (additional promotional opportunity)
• Variety
of topics discussed with leading local and national
authorities
interviewed
• Numerous value added opportunities,
including sponsorships
• Website tie-in/opportunities